Core ranking factors are the most important criteria Google uses in its algorithm, so if you want your website to rank highly in search results, it’s absolutely vital that you know what the Google core ranking factors are and that you optimise your website accordingly. In this post, I’ll identify the core ranking factors and explain what SEO actions you need to take.
The one constant in SEO best practice is change; search engines are always looking for ways to improve their services and this often includes changing the way they rank search results. To continue ranking well, you’ll need to stay ahead of the game. So, to make sure you don’t get left behind, this post will look at current SEO best practice for WordPress and show you what optimisation methods you need to put in place.
In the IT world, a disaster is defined as an event that causes your website to go offline. Whilst there are numerous potential causes, the effects are always the same: you lose business, your reputation suffers and if your site is offline for a long period, its ranks lower. Hence why it’s called a disaster. What turns a disaster into a complete catastrophe is when you cannot get your site back online. In order to avoid this, this article will explain what you need to do to put an effective WordPress disaster recovery plan into action so that your site can be quickly restored.
If you are looking to find an SEO company for your WordPress website, it’s important to know that the SEO process is different for WordPress than for sites created using other platforms. This is because the technicalities of how you optimise depend, to a great extent, on the way the platform is built. So, with WordPress, you don’t just need an SEO expert, you need a WordPress SEO expert – and in this article, I’ll show what to look for when choosing the best company for you.
Finding a custom WordPress developer isn’t easy. Whilst there are many WordPress ‘site-builders’ capable of installing and tinkering with a prebuilt theme; only a genuine WordPress developer will be able to build you a website and theme from scratch, and make sure that it meets your exact requirements. Making the wrong choice can have disastrous consequences for your business, so, to make sure you choose wisely, this article will show you what to look for in a good WordPress developer.
Creating a WordPress website can be an easy task to do, but building one that is SEO optimized is far more difficult to achieve. Most businesses tend to think of SEO simply as putting the right keywords in the right places and whilst this is one element of SEO, it doesn’t scratch the surface in terms of the real work which needs to be done. To put you firmly in the picture about the benefits of having your WordPress optimisation done by a professional, this article will explain some of the main tasks involved in optimising your WordPress website.
Anyone can build a WordPress website, right? After all, there is so much help available online it’s hard to go wrong. But the reason the help is there in the first place is because too many people make mistakes. So, whilst the average person can install WordPress, choose a theme and add on a range of plugins, being able to create a fully functional WordPress website designed around the needs of your business is another matter entirely. To explain why a business should use a WordPress developer to create its website, I’ve put together some serious points for you to consider below.
When it comes to SEO you have two choices, you can do it in-house or you can outsource SEO to an external company. The decision you make is an important one; get your SEO right and your business will grow, get it wrong and it can all go pear-shaped. For SME’s with limited budgets, there is always the question of whether outsourcing SEO will be value for money, so to help you make the right decision, this post will look how outsourcing can benefit your company.
Here are 6 reasons why outsourced SEO might be your best choice… Read More
Here’s a fact you shouldn’t ignore: ‘Email marketing drives more conversions than any other marketing channel, including search and social,’ – campaignmonitor.com. Now you know this, it becomes pretty obvious that getting visitors to subscribe to your newsletter is a savvy way to grow your most effective marketing channel. To help you achieve this, in this article I’ll show WordPress users how to create newsletter opt-in forms and how to optimise them so more people will sign-up. Read More